College students don’t use Twitter...

Apr 21, 2009 by

In a report on a USF study, that I found a little disheartening, it was concluded that, while college students do use social media, they don’t use Twitter much and remain unaware of its use for business/professional purposes. So, they use it to connect with friends, but couldn’t care less about businesses, brands or organizations trying to reach out to them that way. Which could means that very few students would follow a library’s Twitter profile, or if we extrapolate to other platforms, a library’s Facebook Page for example. Discouraging when students are the main clienteles I want to reach using those tools. Rates of usage are very low: Of the 250 Florida college students surveyed, 99 percent use social networking sites. However, only 15 percent have an account with Twitter and 34 percent...

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